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Managing Company Reputation

Candidates: six, 18, 26, 50, 52

Exam newspaper fall 2012

Table of Contents

Advantages.................................................................................................................................... 3 Placing....................................................................................................................................... 3 Category insight (segmentation): Corporates and Students......................................................... some Corporate stakeholders….. ……………………………………….. ……………………….. ……4 Stakeholder insight................................................................................................................... five Brand perception............................................................................................................................ 5 Scholar stakeholders..................................................................................................................... 6 Stakeholder understanding................................................................................................................... 6 Brand insight............................................................................................................................ six Internal insight into strategies, lifestyle and methods.................................................................. 7 Manufacturer facts – Products, Organization, People, Origin and Customs............................................... 8 NHH's strategic placing.......................................................................................................... 8 Tactical Positioning........................................................................................................................ being unfaithful Target group knowledge............................................................................................................... 9 Planning and goal setting........................................................................................................... 15 Relationship-building activities.................................................................................................. 11 Industry communications............................................................................................................. doze Cooperation upon reputation managing across stakeholder groups and internal conversation.................................................................................................................................................... 15 Advice...................................................................................................................... 16 Company culture and alignment with strategy.......................................................................... 16 Communication.......................................................................................................................... 16 Relationship building activities.................................................................................................. 18 Conclusions and implications for future years.............................................................................. 19 Recommendations..................................................................................................................................... 20 Appendix 1 The Process of Positioning..................................................................................... twenty two Appendix a couple of Kjennskapsundersøkelsen (Brand awareness study) 2010..................................... twenty two Appendix three or more The Corporate Brand Positioning unit; Students................................................ twenty three Appendix 4 The Corporate Company Positioning Version; Corporates............................................ twenty three Appendix your five Key Organizational Viewpoints............................................................................. 24 Appendix 6th Information circulation as we view it today...

Referrals: Supphellen, 2012

Appendix 2 Kjennskapsundersøkelsen (Brand awareness study) 2010

STU, 2010 twenty-two

Candidates: 7, 18, dua puluh enam, 50, 52

Appendix five Key Organizational Viewpoints

Dark brown et el., 2006

Hosea, 2012.

Appendix 10 NHH's new management structure

Hosea, 2012 21

Appendix 11 Triple Overhead accreditation

Wikipedia, 2012

19.08.2019

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