Case Study: Asiatic Advertising Communication Limited

Giant Advertising Bangladesh – An Agency

With an Insight in Lux Funnel i Superstar 2008

An Internship Report for the Fulfilment of Requirements to get the Degree in

Bachelor of Social Savoir

Rayana Rahman


Date: November twenty sixth ‘08

Asiatic Marketing Communications Limited – An Agency

With a tip into Lux Channel i actually Superstar 2008

Approved: November 2008

Aditi Ahmed


Prepared intended for:

Dr . G. M. Shahidul Alam

Head of Multimedia and Conversation

Department of Media and Communication

School of Generous Arts and Social Savoir

Independent School Bangladesh


I would initial like to give thanks to Mr. Aly Zaker and Mr. Ferdous Hasan Neville for hiring me together with the position since an inwendig and for accepting me as part of a crew. My particular thanks goes toward the entire Lux team for Asiatic MCL – Mr. Sayeem Mohammad and Mister. Masum Chowdhury of Asiatic Events, Mister. Imran Kabir of Asiatic Creative for his unmatchable skills for art and design, Mr. Aditya Kabir of MRC-Mode for aiding me deal with the Asiatic structure and for his countless support. We would also like to thank Ms. Rashika Osman, Ms. Meher Noor, Ms. Zilqarar M. Chowdhury and Mr. Hasib Ekram intended for befriending me and educating me the ropes of an advertising organization. A special thanks to Dr . G. M. Shahidul Alam, my personal adviser and Head of Media and Communication, Impartial University Bangladesh, for helping and pressing me through this statement. Last but not least, my utmost honor and thanks goes to Ms. Rubaiyat Razzaque, my supervisor and Senior Brand Administrator of Lux at Asiatic JWT, for being a advisor and a fantastic friend.


This statement is designed to present as much details as possible regarding the general actions of an advertising agency in Bangladesh. The data and info has been collected by means of participant observation and informal discussions with the staff at AMCL.

As part of a great activation crew for a campaign called Lux Channel my spouse and i Spuerstar, I had fashioned the opportunity to take notice of the organization and construction of a large-scale event. It gave me an insight in to the decision-making procedure, problem-solving and dealing with second and businesses involved in the operation. The report includes theoretical frameworks, which usually Lux Route i Celebrity had followed for its themes and execution. The statement has also attemptedto highlight the problems faced in operating a somewhat debatable campaign including Lux Channel i Superstar, and it also emphasizes on how and why it truly is still detailed. A section with the report can be dedicated to the structure of AMCL, followed by a case research on Lux Channel we Superstar. Bangladesh is regarded as outmoded in terms of press, and the record will attempt to leave the judgment for the reader keeping Lux Route i Superstar in point of view.


1 . Chapter My spouse and i

A. Intro........ 7

N. Internship Aims....... 8

C. A Brief History on Advertising...... being unfaithful

2 . Section II

A. Asiatic Marketing Communication Limited –

Quick History & Structure.... doze

B. Structure......... 18

a few. Chapter 3

A. Literature Review....... thirty-three

B. Theory in Motion....... 39

C. Methodology........ 43

4. Part IV

Lux Channel my spouse and i Superstar (LCSS) – A Study.... 44

your five. Chapter V

Conclusion......... 60

• Recommendations......... 61

• Intern's Log........ 62

➢ List of Timetables:

▪ Stand 1 – FCB Grid...... 36

▪ Table 2 – Episode Content Conference Minutes.. End of Record

▪ Desk 3 – Camp Schedule..... End of Report

▪ Table 5 – Instance Timetable.... End of Report...

References: 1 ) East, L. (1997) Buyer Behavior: Developments and Applications in Advertising, London Prentice-Hall


several. Hall, At the. T. (1961) The Muted Language, New york city: Anchor Ebooks


your five. Giddens, A. (2001) Sociology 4th male impotence. Oxford: Blackwell Publishers Ltd, pg 115-116


7. Katz, At the., Lazarsfeld, S. F. and Roper, At the. (2005) Personal Influence: The business Played by simply People in the Flow of Mass Marketing communications, New York: Deal Publishers


9. Moran, W. Big t. (1990) " Brand presence and the perceptual frame”, Record of Advertising and marketing Research 35 (5), October-November, pg. 9-16

Intern's Log



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